Hafiz Ghulam Rasool, Patron-in-Chief of New AL Noor Group

Hafiz Ghulam Rasool
Patron-in-Chief & Founder

Hafiz Ghulam Rasool is the Patron-in-Chief & Founder of New AL Noor Group, providing senior guidance and valuable insight to the Group’s leadership. His vision, experience, and principles continue to shape the Group’s commitment to integrity, trust, sustainable growth, and long-term success across diverse business sectors.

Abdul Dastagir (Kaka)
Chairman & Co-Founder

Abdul Dastagir (Kaka) serves as the Chairman of New AL Noor Group, guiding its strategic vision and long-term business direction. His leadership supports major business decisions, growth initiatives, strong partnerships, and the continued development of the Group across home appliances, motorcycles, batteries, furniture, electronics, and other ventures.

Abdul Rasool (Abdul Bhai), Vice Chairman of New AL Noor Group

Abdul Rasool (Abdul Bhai)
Vice Chairman

Abdul Rasool (Abdul Bhai) serves as the Vice Chairman of New AL Noor Group, contributing to strategic planning, business development, technology, and modern entrepreneurship. His focus on innovation, trusted partnerships, digital transformation, and sustainable growth helps strengthen the Group’s presence across multiple business sectors and future ventures.

Asif Nawaz — President & CEO, New AL Noor Group

Asif Nawaz
President

Asif Nawaz serves as the President of New AL Noor Group, leading business operations and turning strategic objectives into practical results. His leadership focuses on operational excellence, business performance, team development, customer value, and sustainable expansion across the Group’s diverse businesses and growing market opportunities.

Muhammad Zubair
Vice President – BD

Muhammad Zubair serves as the Vice President – Business Development of New AL Noor Group, focusing on new opportunities, strategic partnerships, market expansion, and business growth. His role supports the Group in developing new ventures, strengthening relationships, exploring emerging markets, and creating sustainable opportunities across diverse business sectors.

Ameer Hassan, Chief Executive Officer of the Poultry Division at New AL Noor Group

Ameer Hassan
CEO - Poultry Division

Ameer Hassan serves as the Chief Executive Officer – Poultry Division at New AL Noor Group, leading the Group’s poultry business with a focus on operational performance, business growth, and sustainable development. His role includes driving strategic initiatives, strengthening market opportunities, and supporting the continued expansion of the Group’s poultry operations.

Group Photo with Super Power ownership at New AL Noor Autos Thatta
New AL Noor Autos Makli Thatta
Haier Store Makli Thatta
Mr. Hayder Sab NSM visits New Al Noor Haier Store Makli Thatta with the Haier sales team, posing alongside Abdul Bhai, Kaka Abdul Dastagir, and Asif Nawaz.
Ribbon-cutting ceremony at the grand opening of New Al Noor Autos & Electronics Thatta in April 2021.
Friends and family members posing for a group photo during the grand opening ceremony of New AL Noor & Co.
Friends from Hyderabad posing together during the grand opening ceremony of New AL Noor & Co.
Group photo during Changhong Ruba product launching event at Marriott Hotel Karachi in November 2019 with company officials, dealers, and business partners.
Political leaders and community representatives posing during the grand opening of New AL Noor & Co.
Team group photo during Pakistan Independence Day 2024 celebration at Haier Store New AL Noor Electronics Makli Thatta.
Ribbon-cutting ceremony held at New AL Noor & Co. showroom in Bohri Bazar, Saddar, Hyderabad.
Group photo of New AL Noor Electronics team during the 14 August Independence Day event at Haier Store Makli Thatta.
Ribbon-cutting ceremony held at New AL Noor & Co. showroom in Bohri Bazar, Saddar, Hyderabad.
Haier refrigerator range displayed at New Al Noor Haier Store Makli Thatta with multiple modern models.
Front view of New Al Noor Haier Store Makli Thatta showcasing the modern showroom entrance and brand display.
Official New AL Noor & Co. showroom signboard displayed at Bohri Bazar, Saddar, Hyderabad.
Staff members of Haier Store New AL Noor Electronics gathered to celebrate 14 August 2024 in Makli Thatta.
Hyderabad dealers attending the Changhong Ruba product launch event at Marriott Hotel Karachi in November 2019.
Ribbon-cutting ceremony at New Al Noor Haier Store Makli Thatta in January 2022, featuring Mr. Hayder Sab (NSM), Abdul Bhai, Kaka Abdul Dastagir, Asif Nawaz, and the Haier sales team.
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